When you’ve been soft all year

Posted on December 7, 2007 | Category: Old GeoffRe(y)port Posts

…you need to do something to reinforce that you’re a tough team. Coming off winning the wooden spoon and disgracing the jumper in our biggest ever defeat - we need to do something that fixes that idea in people’s minds. Something to restore the image of a “fighting fury” - that picture of a fearsome and rough as guts team that harks back to the era of Captain Blood. So the Tiges got out there and we……..

…signed a sponsorship deal with a haircare line. The press-release below has my opinion annotated in italics below. You can see the unadulterated version on the Richmond website:

Richmond Football Club has announced that Matrix Men (part of the L’Oreal group - well at least they’re a nice manly company like “L’Oreal”) will join the Club as a sponsor for the 2008 season.

Richmond’s CEO Steven Wright said, “We are delighted to have Matrix on-board as a new partner and the official shorts sponsor of the Club.

“Matrix has long been regarded as a pacesetter in the salon professional industry in the USA and it is now making significant inroads throughout Australia.

“With Matrix’s growing focus on men’s hair care and grooming, there’s an ideal opportunity for it to promote product awareness via the strong Richmond brand.” - and lets face it, if there’s something the “Richmond brand” needs - it’s to be associated with prettying yourself up.

Brent Durrant, General Manager for Matrix Australia says, “Matrix Men is excited to support one of the most well established teams in the Australian Football League (AFL). Richmond’s strong tradition, heritage and support system epitomise the values of Matrix.

“To the best of my knowledge, this level of sponsorship is a first for a hair care brand in the hairdressing industry - I wonder if there’s any reason for that - and Matrix Men is the perfect fit. Not only will the players look great on and off the field, it provides a perfect opportunity for the Matrix brand to be communicated to a broad audience.”

Nathan Brown, Mark Coughlan, Brett Deledio and Andrew Raines are ambassadors for the company’s Style Control System range. - we already have a “style control system”, it’s called “Shane Tuck’s Face”. No danger of any style getting out of control with Tucky around.

I realise that this post will probably serve to further marginalise the people who have started coming on here to read about the wedding, but I couldn’t let this go by uncommented. With pretty boy moves like this, it could only be a matter of time before we switch black for brown, and go for a vertical stripe pattern.

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